Hibernian's chief executive Dan Barnett has stated that the club's recent financial losses are 'not sustainable' and has laid out plans for a more stable long-term model. The club reported losses of £5.8 million this year, bringing the total losses over the past four seasons to more than £18 million. Barnett emphasized that Hibernian cannot continue to rely on financial support from majority owners, the Gordon family, despite their ongoing commitment. He noted that the club aims to generate significantly more revenue from its business operations to avoid dependence on European qualification or player trading in any given season. In January, Hibernian improved their finances with the sale of striker Keiron Bowie to Italian club Hellas Verona for nearly £6 million. Barnett expressed the club's goal to reach a point where it can regularly break even. He stated, 'You grow revenue, you grow the club,' highlighting the importance of player trading and developing young talent. The club is also looking into ways to enhance matchday income, including potentially allocating more South Stand tickets to away supporters during matches against Celtic and Rangers at Easter Road. Barnett assured that any decisions would involve consultation with Hibernian supporters. The club estimates that unfilled seats in the South Stand could cost between £150,000 and £200,000 annually. Despite the financial challenges, Hibernian has decided to freeze season ticket prices for the upcoming season to keep football accessible and reward loyal fans. Barnett mentioned that the club broke its season ticket record last year and that sales are already outpacing that record this year.